We have discussed the report I provided you with information regarding the value of your home in today’s market and how long it might take to sell. You are comfortable with what I have told you and feel ready to get your home on the market. You would like to have it on the market as soon as possible. The next step is to sign all of the listing paperwork. This includes signing all disclosures that will be provided to the buyer, the closing instructions, loan payoff and closing information and the Exclusive Right to Sell Listing Contract. We also discuss showing instructions for your home.
Next we will go through your home room by room and I will provide you with staging advice. The way that we live in our home is not the way that our home should look when our home is on the market. I will provide you with suggestions to make your home appeal to the highest number of buyers and provide you with the best chance of multiple offers. When walking through your home I will also be making a list of décor items that I can bring to dress up your home. This may mean new towels for the bathroom to be used for showings, it may mean pictures for the wall, a lamp for the bedside table or any number of other things. I will schedule a time to come back for the final staging. I will bring all of the décor and place it where it should go. At this point you will be ready for pictures.
Pictures of your home are taken by a professional photographer. He will come at the scheduled time. I usually am present for this appointment. We will turn all lights on and he will go room by room photographing your home. Outside front pictures and back are also taken. This process usually takes an hour or more. He may also take the time for a video. You do not have to be present for the pictures, in fact it is much easier if you are not home. This allows the photographer to focus on showing your home in the best light, rather than answering questions and trying to work around you. Once pictures are taken the photographer will do his thing and make the pictures look their best. I will receive the photos within a few hours to a day. Once staging and photos are done you are ready to go in MLS. This process of staging and photography can be a quick as you need it, all occurring in 24 to 48 hours or can take longer if
needed. We are working together to make this happen. If you need the home on the market ASAP, we can make it happen. If we have some time, we can stretch the process.
Necessary paperwork has been signed. We have photos, your home is staged and ready. The next step is entering your home into the realtor’s MLS system. This can take a couple of hours. Brochures are made, sign is ordered and put up with brochures in the box. From the realtor’s MLS system the listing information is populated to over 600 websites across the country for buyers to find and look at. Showings calls can begin right away. Make sure that when you have a showing set up that you are not home, but you leave the lights on and ready to welcome that buyer for your home.